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This winter, consider spending some time reviewing your tech stack in preparation for another year! Utilizing the newest software platforms can help you impress clients, scale your business, revamp your social media, and stay organized. To help you get ahead, we’ve compiled 12 of the best software for real estate agents in 2023:
Software to impress your clients
Matterport
Matterport is a 3D space capture platform that transforms spaces into immersive digital twins. Per Matterport, a digital twin is “a visually immersive, accurate, and interactive 3D model of a real-world space.”
Using just your smartphone camera, you can create virtual guided tours, add MatterTags with explanatory text, and publish your 3D model. With these virtual tours, prospects can guide themselves through their potential new home from anywhere, at any time. In fact, 95% of prospective leads are more likely to call about a listing with a 3D virtual tour.
Houzz
Houzz is an online directory that connects homebuyers to local professionals. In other words, Pinterest, Zillow, and Angi combined into one platform. This app provides a great way to show your clients the potential in a new space, while keeping in touch with past clients by utilizing their ideabooks feature.
Building your Houzz profile is a way to generate leads by giving local homebuyers an idea of the types of homes and areas you work with. According to Houzz, 15 percent of users are planning to buy a home in the next two years, and 10 percent of users are planning to build a custom home in that time frame. Check out their real estate blog to see how you can use Houzz to widen your client base!
Magicplan
Magicplan allows you to create interior plans, structured reports, and accurate labor and material cost estimates through their app. In just 30 seconds, you can scan a room and show your clients a new floor plan, allow them to calculate renovation costs, and stage their furniture. Bonus: Magicplan allows you to create and send a PDF directly to your clients in seconds, so they’ll have it before you even leave the house!
Social media management and editing software
Later
Later is an all-in-one social media management platform. Later allows you to create, schedule, and optimize content all at one time, eliminating the need for multiple platforms and subscriptions. They also provide a Linkin.bio page, a fully customizable, more aesthetically pleasing alternative to Linktree (complete with detailed analytics).
Later also allows you to schedule a first comment to go live at the same time as your Instagram post. Since hashtags work in both captions and comments, scheduling a first comment with your hashtags is the best way to ensure your captions are concise.
Canva
Canva is a graphic design platform used to create social media graphics, presentations, posters, business cards, and other visual content. Canva can help you produce Photoshop-level content, without the steep learning curve. Creating content is quick and easy with their Brand Kit, which allows you to upload your brand’s fonts, color palette, and logos. For on-brand content inspiration, take a look at some of our favorite real estate agents’ Instagram accounts!
CapCut
With the rise of TikTok and Instagram Reels in the past few years, it’s worth learning how to edit videos. While videos take a bit more effort to produce, video content receives a higher engagement rate when compared to photos on Instagram.
Luckily, you don’t need to be a pro to create captivating content, you just need a smartphone or computer! CapCut is a free, easy to use video editor with tools like text to speech, video transcription, subtitles in over 7 languages, and a multitude of filters, effects, and music to choose from.
Jasper
Jasper is an AI content platform that can generate both short- and long-form content in just a few clicks! Let’s be honest, describing your new listings on social media can start to sound redundant. Go on — click through your Instagram and see how many “beautiful, spacious 3 bed, 2 baths” there are.
While Jasper writes the content, you do all the customization. With over 50 templates to choose from, such as paragraph generator, text summarizer, engaging questions, and real estate listing, you’ll be able to create a month’s worth of content in just an hour. You write the description, tone of voice, and keywords, and the AI does all of the heavy lifting. Check out their best real estate ad examples on their blog!
Software for organization, planning, and efficiency
Notion
While Notion is available as a smartphone app, downloading it on your desktop is the best way to build your own templates. Notion is great because it can be used for so many things: personal to-dos and goals, budgeting, even as a real estate CRM. If you’re particularly Type A, you can plan your entire life on Notion! If you’re just looking to organize work-related info, this video covers the basics, as well as how you can maximize the features as a real estate agent.
It can take a bit to learn the ins and outs of Notion, but once you get the hang of it, you’ll be able to fully customize your dashboards. Check out #notiontour videos on TikTok for some inspiration!
REDX
REDX is a lead generating platform that connects you with homeowners actively looking to sell. After you’ve collected your potential leads, the software organizes your leads, past clients, and sphere of influence all in one place. REDX’s Power Dialer allows you to dial numbers automatically, connect when they answer, or leave an automatic pre-recorded voicemail when they don’t. If you're looking for alternative, creative lead generation ideas, check out this post!
Showdigs
Showdigs pays real estate agents to show rental properties to prospects. The app notifies you of tour requests within a 10 mile radius, shows what tours are available throughout the day, and lets you choose which tours you want to fill your day with. While steering is not allowed, you’re always welcome to share your information with prospects in case they know someone looking to buy or sell! Learn more about earning supplemental income during your down time.
PlaceMaker
As a real estate agent, you’re constantly running around town. PlaceMaker, a route planning app, makes it easy to save, order and organize the places you're driving each day. See travel distance and travel time to help plan your trips, and launch your favorite navigation application right from the app.
Spacio
Spacio is an automated, paperless open house app for real estate agents. Replace clipboards and unreadable handwriting with Spacio's professional open house sign-in solution, featuring lead capture with automatic follow up emails, professional design, instant contact verifications, and more.
Looking for more software platforms? Check out our 2023 list of the 18 best software platforms for property managers!